OnlyFans has only grown since its inception in 2016. As you may already know, OnlyFans creators raked in an astonishing $3 billion dollars in 2020 alone — with analysts forecasting growth in 2023, 2024 and beyond.
In this guide, we're going to be going over our top tips for gaining new subscribers and so much more. As one of the worlds most-followed porn pages, we've seen it all since our launch in early 2012. So without further ado, here are our top tips — completely free!
5. First impressions are everything
Before I get started on this section, I want to make one thing clear: OnlyFans is all about marketing. If you look at the most successful OnlyFans creators, you'll quickly notice their social media game is incredibly strong. The second thing to know is that 95% of OnlyFans subscribers are referred from social media websites.
With that out of the way, let's talk about first impressions. When you eventually get subscribers, it's more than likely that they will be coming from Twitter. So, it's important to take time to set up your social media pages correctly from early on.
To start off, let's talk about arguably the most important aspect to a potential subscribers first impression of you: your profile picture, header photo and bio. Our analysis has shown that on average, a potential subscriber makes a decision about whether or not to subscribe within the first 40 seconds of landing on your profile page.
When you're deciding what to put as your photos, keep in mind that nudity is not allowed in Twitter profile photos or headers. Uploading a profile picture or header photo with nudity is an easy way to get suspended from the service. So, choose a profile photo and header photo that either clearly shows your face or clearly shows your body. Make sure that both your profile picture and header photo are set to something eye-catching, as an interesting profile photo is shown to increase profile clicks by up to 170%. You can do this by adding color, contrast, black and white, etc. It's also a good idea to create contrast between your profile photo and header picture.
With your bio, make sure to keep it short and sweet — and remember, this is a potential subscribers first impression of you. So, it's a good idea to give them a brief taste of who you are — and what kind of content they can expect from you. Be sure to include your OnlyFans link in the 'Website' section of your Twitter profile settings.
So, you've now set up your social media accounts with eye-catching profile photos and header photos — as well as a banging bio to match. The next thing a potential subscriber will see is your posts or Tweets, including photos, videos, and plain old text. Our analysis has shown that potential subscribers are up 2x more likely to subscribe to you when you have more than 20 social media posts. This number shoots up to 5x when you have more than 100 social media posts. So, it's clear that potential subscribers react positively when they can see a creator is active and consistent with their posting.
It's also clear from our analysis that potential OnlyFans subscribers prefer short-to-medium length teaser videos over still images on social media.
Before you can get started with any of the other steps on this guide, we strongly recommend that you follow all of the steps mentioned here to maximise your probability of success. The key here is to realise that every improvement you make to your social media presence will increase your "conversion rate," e.g. the amount of people who follow or subscribe to your paid content.
"Two things remain irretrievable: time and a first impression." — Unknown
4. Give your two cents
Social media was specifically designed around social interaction. From likes and retweets to replies and direct messages, the options of how to interact on social media only grow each and every year. So, it stands to reason that the more social you are — the more successful you will be, correct?
Yes. Well — kind of. The key to unlocking the potential of social media is to ensure that you are engaging with other content creators and fans within your niche without spam.
Introducing the 'two cents' social media strategy: every day, try to engage with at least 10 content creators that post similar content to you. It's important that you engage publicly, by replying or commenting, and that you respond with a genuine comment about the post — not spam or self-promotion. After a few weeks or months of doing this for 5 minutes per day — you'll notice a significant increase in your social media followers, likes, and overall engagement. It's also a good idea to follow a few similar content creators, or their followers, each day.
With that being said, it's extremely important to note that all major social media platforms have limits on how much you are allowed to engage per day. Make sure that you are only using this method on a small scale each day to avoid your account being temporarily or permanently limited. Remember — Twitter hates spam and potentially spammy behaviour. So, be sure to use this tool sparingly.
3. Marketing 101
So, you've set up your profile and you are consistently posting content and engaging with other content creators and users. What's next?
As we all know, OnlyFans has only become more competitive since its launch in 2016. That's why many successful OnlyFans creators have now turned to paid influencer marketing to get new subscribers. Due to the adult nature of OnlyFans content, traditional advertising methods like Facebook ads, Instagram ads and Google ads don't apply here. In fact, the vast majority of advertising companies will not even accept your money for this kind of content. So what options are there?
The most successful option so far is direct influencer marketing. Many of the most successful OnlyFans creators are paying for "shoutouts" and "reposts" on large social media pages with the potential for enormous profits from their huge audience bases. And many have gone on to become breakthrough stars in the industry because of it. So, set yourself a small budget — or a big budget — and take your OnlyFans from a side-hustle to a full-time gig.
In the gay Twitter world, the best option for direct influencer marketing is Gays+. Established in 2012, Gays+ has become the premier option for advertising to an incredibly large number of gay men around the world. Working alongside thousands of studios and creators alike, Gays+ has driven millions of dollars in subscriptions and content sales.
To learn more about how the advertising service works, click here. You can also message directly on Twitter for more information about advertising and promotion services, as well as to talk about about which option might be right for you.
Last updated: February 2, 2021. Image shows 49.4 million impressions per month, or 1.6 million impressions per day.
2. Partner up with other creators
Everyone loves a mashup episode. Much like Hannah Montana on The Suite Life of Zack and Cody, a good mashup between compatible content creators can gain a lot of attention. So, don't shy away from partnering up and filming content with other content creators. Not only is it mutually beneficial, it will also boost online clout and profile viewership. If you're just starting out, you'll have to start by collaborating with people that have lower follower counts. As you grow your own account, you can more easily partner up with other creators that have extensive follower reach.
1. Creating an asset
An asset is something you control — and something that appreciates in value over a long period of time. By following the steps in this guide, it's important to realise that you are creating an asset for yourself.
Once you begin to reach 1,000 or even 10's of thousands of followers — you are now beginning to create an asset that you can leverage whenever you like to gain even more followers and subscribers. And as you begin to grow your follower base, more followers will visit your page and follow you organically.
This together with consistent content and community engagement is the key to winning the social media game. And by winning the social media game, you will also win the OnlyFans game — as we said, 95% of OnlyFans subscribers come from social media websites and apps.
Some creators have also found success by creating 'side-accounts' that retweet trending videos from other creators - and then capitalize on that to promote their own subscription content. As we said, by controlling a social media asset with a big following in your niche, you can leverage it to your advantage. However, this method that takes time, commitment, creativity and many months of hard work. This is also something we can help you with by using our promotion service here.
That's it, folks! We hope you enjoyed our top 5 tips for gaining new OnlyFans subscribers in 2022. We hope you've learnt something about how to earn some extra money on OnlyFans this year. And don't forget that you can contact us anytime about promotion by messaging us on Twitter. We respond to all advertising and promotion-related requests and questions.