About Us

 

 

Celebrating one decade in business.

This year, we will be completely overhauling our brand and product offerings. 

Throughout the years, we have served tens of thousands of customers with LGBTQ+ products and services. This year, we will be expanding the Gays+ brand to include hundreds of new and exciting products. 

Gays+ was established in February 2012. In mid-2017, we started Gays+ Store  which went on to become a desirable and trusted brand specialising in gay mens apparel, hair removal, home & living, skin, hair and personal care as well as LGBTQ+ pride shirts, sweatshirts, socks, shoes, flags, masks, shorts, underwear, hats, watches, jewellery, phone cases, magnets, stickers, mens toys and more. In 2022, we're doubling down on our inventory to bring you the biggest and best catalog of gay products all in one place.

Gays+ is world's biggest and best way to shop for gay-related products delivered right to your door, with our top 10 markets being United States, Canada, Australia, United Kingdom, Mexico, South Korea, Spain, France, Norway and Germany.



  • Empowering gay men

    Being gay is something you should be proud of. We proudly package and ship our wide range of apparel and accessories every single day.

  • Giving back to the community

    We donate a portion of every purchase to LGBTQ+ causes around the world.

  • One decade of trust from our customers

    Founded in 2012, the Gays+ brand has touched hundreds of millions of people, and hundreds of thousands of people have ordered our products and services.

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Gays+ exists to push the gay community forward.

From our apparel and accessories lines to our IBO program, advertising services and adult lines, Gays+ has unmatched knowledge and experience as a leader in the gay community.

Our history

On February 11, 2012, Gays+ started off as a blog on the microblogging website Tumblr. Founded by two LGBTQ+ friends determined to make a difference in their community, Mark and Rachel were intent on creating a useful product or service for gay, bisexual and lesbian people. All they needed was an audience.

After amassing tens of thousands of followers on Tumblr over the span of several months, Mark and Rachel built a skilled team and a small audience that is now the backbone of our company all these years later. It was not long after that the account was deleted by Tumblr, which in frustration prompted them to create a Twitter account in addition to their own namebrand website in November 2012. 

After several years of rebrandings and redesigns, the name Gays+ was finally chosen in January 2016. The next year in February 2017, when the 200,000 follower mark was passed on Twitter, Gays+ officially opened its advertising division alongside its social media accounts and website. Focusing on influencer sponsorship and promotions, the company set out to create the ultimate way for creators, influencers, brands and more to advertise their content and/or products to a large audience of gay men. Then in July 2017, Gays+ set out to show its advertising partners just how confident they were in their online audience — the company added an online store onto the website and began selling a variety of gay products. With immediate success, it became clear that Gays+ was turning into a long-term and sustainable business.

After three years of sustained growth for Gays+, the devastating Coronavirus pandemic began gripping the world. With lockdowns and containment measures directly affecting our manufactuers and supply chains, Gays+ temporarily ceased selling new products. As a business with years of trust and loyalty built up through both physical and digital product sales, Mark and Rachel simply couldn't let shipping delays get in the way of customers happiness — nor their reputation. During this time, Gays+ temporarily switched completely to its advertising division, handling thousands of promotion customers per week. After almost 15 months of operating as an advertising company, and after going through an acquisition in the process, our supply chain and manufacturers let us know that they were again ready to begin shipping new orders from our store.

Fast forward to November 15, 2021, Gays+ reopened our gay products store with our previous 150+ product catalog slimmed down to just 18 products. To ensure we could ship to customers efficiently, we wanted to start small and get feedback from our valued customers about their shipping experience. 

With positive feedback from almost all of our customers, we were confident that full-scale operations could resume on our gay products store. In January 2022, we were once again shipping a large variety of gay products for affordable, every day prices.

From November 2021 to February 2022, we added hundreds of new products that are higher quality, with better photography and faster shipping times. Not only that, we also built better internal systems to handle customer orders and inquiries. We also created technology that ensures your order arrives to you exactly how and when you expect it to. 

In February 2022, Gays+ took its biggest hit yet: the almost 1 million followers we had built on Twitter was suddenly locked and inaccessible. As one of our main ways to connect with our audience and customers, we had to rethink our business completely.

In late-April 2022, we went through an extensive rebrand with a refreshed logo, new Instagram and Twitter accounts, as well as a brand new website and products. We now stock several hundred products, with a wider variety of mens apparel, hair removal, home & living, skin, hair and personal care as well as LGBTQ+ pride shirts, sweatshirts, socks, shoes, flags, masks, shorts, underwear, hats, watches, jewellery, phone cases, magnets, stickers and mens toys than ever before.

With free international shipping on all orders, fast and effective customer service, as well as 1-3 days tracking code turnaround and so much more, Gays+ has proven itself to be the ultimate place for gay men to shop for all sorts of products. With over a decade of experience serving gay men around the world, it could be said that Gays+ is the most experienced and trusted brand in the gay community.

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